This is were the mission and vision statements play a role. It is all about understanding the position of the organization, what is does, who its stakeholders are, what common and specific goals and strategies exist, and what are the things to measure with a focus on continual improvement.
What could possibly go wrong? What are opportunities that lay in front of us? These questions should be asked with a certain frequency by all employees and all possible relevant aspects can be extracted and filtered from outside sources.